#branding
#brandcreation
#Adobe Photoshop
#Adobe Illustrator
Primefresh : Brand creation
Primefresh : Brand creation
Primefresh : Brand creation
Primefresh : Brand creation
Primefresh : Brand creation
Primefresh : Brand creation
Primefresh is a newly established Butcher Shop in Kollam,Kerala. The firm requires a completely new brand, including a logo, brand guidelines, and mockups, to establish its presence and differentiate itself in the market.
Primefresh is a newly established Butcher Shop in Kollam,Kerala. The firm requires a completely new brand, including a logo, brand guidelines, and mockups, to establish its presence and differentiate itself in the market.
Primefresh is a newly established Butcher Shop in Kollam,Kerala. The firm requires a completely new brand, including a logo, brand guidelines, and mockups, to establish its presence and differentiate itself in the market.
Primefresh is a newly established Butcher Shop in Kollam,Kerala. The firm requires a completely new brand, including a logo, brand guidelines, and mockups, to establish its presence and differentiate itself in the market.
Primefresh is a newly established Butcher Shop in Kollam,Kerala. The firm requires a completely new brand, including a logo, brand guidelines, and mockups, to establish its presence and differentiate itself in the market.
Primefresh is a newly established Butcher Shop in Kollam,Kerala. The firm requires a completely new brand, including a logo, brand guidelines, and mockups, to establish its presence and differentiate itself in the market.





2021 - present
Timeline
Designer
Role
2021 - present
Timeline
Designer
Role
Objectives
Objectives
Scope of Work
Scope of Work
1
Research
Conduct market research and competitor analysis to understand the positioning of other firms in the industry.
1
Research
Conduct market research and competitor analysis to understand the positioning of other firms in the industry.
1
Research
Conduct market research and competitor analysis to understand the positioning of other firms in the industry.
2
Collaboration
Collaborate with the client to define LIVSO's brand attributes, target audience, and key messaging.
2
Collaboration
Collaborate with the client to define LIVSO's brand attributes, target audience, and key messaging.
2
Collaboration
Collaborate with the client to define LIVSO's brand attributes, target audience, and key messaging.
3
Multiple logo concepts
Develop multiple logo concepts and refine the chosen concept based on client feedback.
3
Multiple logo concepts
Develop multiple logo concepts and refine the chosen concept based on client feedback.
3
Multiple logo concepts
Develop multiple logo concepts and refine the chosen concept based on client feedback.
4
Define brand
Create a brand style guide that outlines the logo usage, color palette, typography, and other visual elements.
4
Define brand
Create a brand style guide that outlines the logo usage, color palette, typography, and other visual elements.
4
Define brand
Create a brand style guide that outlines the logo usage, color palette, typography, and other visual elements.
5
Presentation
Design mockups to demonstrate how the brand identity will be applied to business cards, letterheads, and digital platforms.
5
Presentation
Design mockups to demonstrate how the brand identity will be applied to business cards, letterheads, and digital platforms.
5
Presentation
Design mockups to demonstrate how the brand identity will be applied to business cards, letterheads, and digital platforms.
Deliverables
Deliverables
1
Logo design (with variations and formats for different applications)
1
Logo design (with variations and formats for different applications)
1
Logo design (with variations and formats for different applications)
2
Brand guidelines document
2
Brand guidelines document
2
Brand guidelines document
3
Mockups of business cards, letterheads, and digital platforms showcasing the brand identity application.
3
Mockups of business cards, letterheads, and digital platforms showcasing the brand identity application.
3
Mockups of business cards, letterheads, and digital platforms showcasing the brand identity application.
Tools
Tools
Adobe Photoshop
Adobe illustrator
"Aju Varghese's logo design for Primefresh is truly remarkable, exceeding our expectations and perfectly encapsulating our brand's identity."

Jasna
Director Of Operations
"Aju Varghese's logo design for Primefresh is truly remarkable, exceeding our expectations and perfectly encapsulating our brand's identity."

Jasna
Director Of Operations
"Aju Varghese's logo design for Primefresh is truly remarkable, exceeding our expectations and perfectly encapsulating our brand's identity."

Jasna
Director Of Operations
"Aju Varghese's logo design for Primefresh is truly remarkable, exceeding our expectations and perfectly encapsulating our brand's identity."

Jasna
Director Of Operations
Outcome
The new brand identity will establish Primefresh's as a reputable and recognizable firm in the hospitality and event management industry, helping to attract clients and establish strong relationships with stakeholders.